Packaging & Merch
Adams Polishes
Seasonal campaign design for Adams Polishes, featuring limited-edition packaging, product labels, and merchandise created for the Pumpkin Spice Car Care Collection 2025. Designed to drive seasonal demand, shelf impact, and online conversions while staying unmistakably Adams Polishes.
Seasonal branding built to drive hype, not just awareness
The Adams Polishes Pumpkin Spice Collection 2025 was a limited-edition seasonal campaign designed to tap into autumn culture while maintaining strong brand recognition in the automotive detailing space. The objective was to create a visually bold collection that felt timely, collectible, and instantly recognisable across ecommerce, social media, and physical products.
The visual direction blends autumn colour palettes, playful illustration, and nostalgic seasonal cues with Adams Polishes’ established brand language. This allowed the collection to stand out during a highly competitive retail period without drifting into novelty or gimmick territory.
From product packaging to supporting merchandise, the artwork was engineered to stop scrolls, stand out on shelves, and reinforce brand loyalty through limited-run collectability.
Balancing seasonal creativity with brand authority
Designing a seasonal release for a well-known automotive brand requires precision. The challenge was to introduce a fun, unexpected visual theme while protecting the trust and clarity Adams Polishes is known for.
Brand consistency
Core brand elements such as logo treatment, hierarchy, and product readability were preserved throughout the collection. Even with a warmer, seasonal palette, the products remain unmistakably Adams Polishes at first glance.
Product-first packaging
Labels were designed to stay clear, legible, and functional. Key product information remains easy to scan, ensuring the design enhances usability rather than competing with it.
Merchandise extension
The campaign was built as a system, not a one-off label. Supporting merchandise and graphics were created to extend the Pumpkin Spice theme beyond packaging, turning the collection into a lifestyle-driven release rather than a single seasonal product.
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